How to Get Top Search Engine Rankings – Part 5
Links and Linking Factors
Inbound links increase ranking
The more links into your page from qualified relevant sites the higher the page will rank.
The words that appear in a link, also known as “Link Text”. Search Engines pay special attention to the anchor text, because it seems reasonable that if they finds a link to, say, how to buy a house, then the page being linked to is probably about how to buy a house.
Links in the page Body
Links that are in the body of a page count for more than links that are all by themselves in a navigation bar, sidebar, or footer. As for clickability, there is little question that links inside body copy get clicked much more than links at the edges of the window. Content links are more likely to be clicked, and many believe that they count for more in the engines, too.
You get less credit for links from within your own site rather than links that come from external sites, but this doesn’t mean you should neglect internal links. Have links to as many of your pages as possible from your home page. If you can’t fit more links in your navigation menu, put some extra links on the bottom of the page. The idea is that you want as few “hops” as possible to get to all your pages. If a user (or Googlebot) has to go from your Home Page > Category Page > Article Page, that’s two hops, or “two-deep”. PR is being passed down the chain, and gets weaker as it wends its way down. The Home Page gives a little PR to the Category Page, and then the Category Page gives a little of what IT has to the Article Page. If you have fewer hops then the pages get more PR passed to them.
Each and every page in your site should link back to the home page, as well as to a handful of the most important pages on the site, and also to pages related to the page in question. Larger sites do better with Search Engines, and probably has to do with the number of links within the site.
You should be constantly updating your information by adding a new page (blog, information, news, etc.) to your site daily. At the very least once a month.
A backlink is a link to your page from another domain (website). More backlinks mean better rankings with Search Engines. If you create a high quality site then other webmasters will link to your site – or to useful internal pages – without your asking, increasing your link popularity.
Links from relevant pages count for more than links from unrelated pages. If a page ranks well for what you want to rank for, then the engine considers it relevant. The engines determine relevance by considering such things like the <TITLE> tag, body copy, and the nature of the sites linking in and out of the page in question
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