Part 1: Introduction
You have had your website for a while and are no longer showing up on the first page of Search Engines. What should you do?
What Keyword, or Phrases do you want to be found with?
Think about what you potential customers are going to enter when looking for the service or product you provide. Ask current customers how they found you or what would they search on to find you.
Most phrases (2-4 words) will be competitive, meaning lots of websites are using them. You will also need to make your site worthy of ranking well. When you search Google, don’t the best sites for your search phrase usually come up first? Google wants the best sites first because if they returned bad sites people would stop using them.
You can’t rank well for just a single word. You are competing with billions of other websites. People actually search for multi-word phrases, because they give them more relevant results. If you want to rank well for a single word then you need to step back and think about what people actually search for and what it is your site actually offers.
You don’t know all the ways that visitors will find a way into your site — but then again, you don’t have to. Build a quality, information-rich site and it will naturally rank well for combinations of words you never thought of.
How do I make my website worthy of top ranking?
- The page is relevant to the terms being searched for
- The page is considered an authority about its topic
- The page has good, useful content
- The page has been around for a whileThe page is part of a site with lots of informationThe page isn’t filled with a cheap list of keywords
Ranking well means having content-rich pages, with words you want to rank well for, on the page and in the Title tag and getting links to your pages from other sites, especially from pages similar in content.
What do Search Engines consider High Quality?
Google:
- Make pages for users, not for search engines. Don’t deceive your users, or present different content to search engines than you display to users.
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
- Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web as your own ranking may be affected adversely by those links.
- Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our terms of service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
Yahoo:
- Original and unique content of genuine value
- Pages designed primarily for humans, with search engine considerations secondary
- Hyperlinks intended to help people find interesting, related content, when applicable
- Metadata (including title and description) that accurately describes the contents of a web page
- Good web design in general
If you would like more information please Contact us
Part 2 coming soon (SEO Myths)