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The more links into your page from qualified relevant sites the higher the page will rank.
There’s a saying in the SEO community, “content is king”. That means that what’s most important to the search engines is what you have on your page.
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You need to put a lot of thought into the keywords you want to target. Think about the phrases you hope your page will match when writing content for that page.
Should I should try to rank well for a single-word term instead of the 2 to 3 word phrases?
You have had your website for a while and are no longer showing up on the first page of Search Engines. What should you do?